‘Ghost in the Shell,’ ‘Attack on Titan’ and ‘Blue Lock’ IP Lands at Dentsu in New Kodansha Partnership for the Americas (EXCLUSIVE)
Dentsu has struck a partnership giving clients in the Americas access to a broad swath of anime and manga intellectual property owned by Japanese publisher Kodansha Ltd., including “Attack on Titan,” “Ghost in the Shell” and “Blue Lock.” The agreement positions Dentsu as the central point of contact
Entertainment IP Licensing Agreement
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Strategic Partnership: Dentsu has secured a partnership for intellectual property rights to anime and manga assets owned by Kodansha Ltd.
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Core IP Catalog: The agreement includes high-profile titles such as 'Attack on Titan', 'Ghost in the Shell', and 'Blue Lock'.
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Geographic Scope: The partnership focuses on providing brand access to these assets specifically within the Americas.
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Centralized Access: Dentsu is designated as the primary point of contact for clients seeking to utilize this Kodansha IP.
Entertainment & Licensing Impact
Acts as the central clearinghouse and primary contact for brands seeking to utilize major Kodansha anime IP in the Americas.
Expands the commercial reach of its manga and anime portfolio by leveraging Dentsu’s network in the Americas.
Licensing & IP Partnership FAQ
Which specific anime properties are covered by this deal? ▾
The partnership includes 'Attack on Titan', 'Ghost in the Shell', and 'Blue Lock', among other Kodansha-owned titles.
What is Dentsu's new role in this partnership? ▾
Dentsu functions as the central point of contact for clients in the Americas looking to access Kodansha's IP catalog.
This dispatch has been curated by Press Glob under international press wire fair-use reporting standards. Access the original reporting directly below.
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